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About Us

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3801 Perkiomen Avenue
Reading, PA 19606

About the Company

Heck Bros. has been a full service florist beating the expectations of customers in the Reading and Berks County area for since 1907. We pride ourselves in quality product and complete customer satisfaction. We are third generation family owned with a superior design staff, huge inventory of fresh flowers and foliage plants.

Heck Bros Florist

3801 Perkiomen Ave.

Reading,PA 19606

Store Hours:

Our Reading location is open from 8:30am - 5:30pm Monday – Friday and Saturday 8:30am -5pm.

Our Wyomissing location is open 9am – 5:30pm Monday – Friday and Saturday 8:30am – 5pm.

We do not deliver on Sunday; Exceptions: to Funeral Homes and weddings. These orders must be received by Saturday 3pm. We are open the Sunday before Christmas or Valentines when they fall during the week.

Our stores will always be closed on the following holidays: Thanksgiving Day, Christmas Day, New Years Day, Memorial Day, Independence Day Labor Day.

Areas Served

We serve all of Reading and Berks County.

Daily deliveries to Reading Hospital, St Josephs Hospital, all Funeral Homes, Sovereign Center, Residential, Business, Hotels/Motels, Churches, Nursing Homes and more.

We also deliver to the following facilities

  • B'nai B'Rith Apartments
  • Baker Funeral Home
  • Bean Funeral Homes & Cremation
  • Bean Funeral Homes & Crematory
  • Berkshire Commons
  • Berkshire Ctr
  • Bernet's Golden Age Guest Home
  • Beverly Healthcare
  • Caum Memorial Home
  • Colonial Manor Adult Home Inc
  • Court Tower Apartments
  • Cramp-Hummel Funeral Home, Inc
  • Dengler Funeral Home
  • Edward J Kuhn Funeral Home Inc
  • Episcopal House
  • Forest Hills Memorial Park Inc
  • Gallman-Sonoski Funeral Home
  • Green Hills Manor
  • Hawthorne
  • Healthsouth
  • Henninger Funeral Home
  • Hensler Homes
  • Hugh Carcella Apartments
  • Jamestown Village
  • John Feeney Funeral Home
  • Klee Funeral Home
  • Kopicki-Bradley Funeral Home
  • Kuhn Funeral Home Inc
  • Lutz Funeral Home Inc
  • Manor At Market Square
  • Manor Care Health Svc
  • Mifflin Court
  • Mifflin Healthcare Ctr
  • Miller Personal Care Home
  • Phoebe Wymossing Club
  • Pottstown Memorial Medical Ctr
  • Providence House
  • Reading Elderly Housing
  • Reading Health System
  • Reading Hospital
  • Reading Hospital & Medical Ctr
  • Romyn's Country Home
  • Sanders Funeral Home
  • Sencit Townhouse Apartments
  • Spruce Manor Nursing & Rehab
  • St Joseph Living Ctr
  • St Joseph Medical Ctr
  • Stabon Manor Pch Inc
  • Stitzel Family Funeral Homes &
  • Theo C. Auman Inc. Funeral Hom
  • Whelan Schwartz Funeral Home
  • Wilson Townhouse Apartments
  • Wyomissing Nursing & Rehab Ctr

Delivery Policy

A delivery charge of $8.95 will be added per online order as well as Pennsylvania sales tax and a $6.95 Internet service charge. (For deliveries outside our local delivery area, this fee may vary.)

U.S. Orders must be received before 12:00 noon in the recipient’s time zone to assure same day delivery. Orders received after that time may go the following delivery day.

We do not deliver on Sunday; with a few exceptions: to Funeral Homes and weddings. These orders must be received by Saturday 3pm.

We will do our best to accommodate deliveries at specific times of day, but we cannot guarantee it.

Deliveries or orders to rural addresses or cemeteries cannot be guaranteed same day.

We will be happy to accept your international orders if you call our shop directly. We are unable to accept international orders over the Internet.

Substitution Policy

Occasionally, substitutions may be necessary to create your bouquet due to the availability of certain flowers in various parts of the country. Care is taken to maintain the style, theme and color scheme of the arrangement, using flowers of equal value. Additionally, the substitution of certain keepsake items may be necessary due to increased demand, especially during major holidays. In single-flower arrangements, such as an all rose bouquet, or orchids, we will make every attempt to match the flower type, but may substitute with another color.

Privacy Policy

This privacy statement has been created in order to demonstrate our firm commitment to protecting customer privacy.

Information We Collect

If you open an account on our site or make a purchase, we need your contact information including your name, e-mail address and mailing address to complete your transaction.

When you visit our website, we also collect some basic information that does not identify individual users. We use this information to determine our users demographics and interests, so that we can better understand and serve our users.


Cookies are small files which store certain information about your activity on the website and are stored on your computers hard drive. Our cookies do not contain any personally identifying information. We use cookies to let us know that you are a prior customer, so that you dont have to reenter information you gave us on your prior visits. Most web browsers automatically accept cookies, but most allow you to instruct your browser to prevent the use of cookies. However, if you disable cookies, you will not be able to use certain features of this website.

Our Use and Disclosure of Your Information

When opening an account or making a purchase, you have an opportunity to opt-in or opt-out from receiving emails from us. If you opt-in to receive information from us, we may use your purchase history, contact information and other registration information to provide you with more relevant information and email content. We may send emails to our users regarding changes in our services or other information we believe will be of interest to our users. If you prefer not to receive these emails, you can send us an email with the subject line no emails or reply to our email with the subject line no emails.

If you send us personal correspondence, such as emails or letters, or if other users or third parties send us correspondence about your activities on our site, we may collect such information. We may use that information and other information that we obtain from your use of our site to resolve disputes, troubleshoot problems and enforce our agreement for Terms of Use.

We may share aggregate statistics about our sales, traffic patterns and related site information with other businesses, but these statistics will include no personally identifying information.

We may share your information with Teleflora and other reputable vendors for the purpose of sending out special offers via email and/ or in connection with the services provided by our site such as the delivery of flowers. Your information will not be shared for any other purpose and will be kept secured.

We cannot ensure that all of your private communications and other personally identifiable information will never be disclosed in ways not otherwise described in this Privacy Statement. For example, we may be required to disclose information to the government or third parties under certain circumstances, or third parties may unlawfully intercept or access transmissions or private communications. We can (and you authorize us to) disclose any information about you to law enforcement or other government officials as we, in our sole discretion, believe necessary or appropriate in connection with an investigation of fraud, intellectual property infringements, or other activity that may be illegal or may expose us to legal liability.


This site has security measures in place to protect the loss, misuse and alteration of the information under our control.

All user credit card information is securely communicated using secure socket layer (SSL) software, which is the industry standard and among the best software available for secure commerce transactions.

All user information stored on our server is stored in an encrypted format. Notwithstanding these efforts, we caution you that perfect security does not exist on the Internet.

Linked Sites

If this site contains any links to other websites, we are not responsible for the privacy practices or the content of such websites.

Changes to Privacy Statement; Consent

We may update this Privacy Statement from time to time. You should check this page periodically for changes. By using our site, you consent to the collection and use of your information by us as described in this Privacy Statement.

Questions and Comments

We welcome your questions and comments about this Privacy Statement.

Specialty Services

We specialize in the following services:

  • Wedding Flowers
  • Party Flowers
  • Funeral flowers
  • Large inventory of fresh flowers
  • Contemporary and Traditional Arrangements
  • Large Selection of Planters
  • European Dish Gardens
  • Large Greenhouse with Foliage Plants
  • Fruit, Snack and Gourmet Baskets

Contact Information

If you have any questions or need more information, please call us directly at 800.335.3877or email us at We're always here to serve you and make your flower-sending experience a pleasure.

We have 2 Locations To Serve You:


Heck Bros Florist

902 Penn Avenue

Wyomissing, PA 19610

Phone: 610-779-1700

Toll Free: 1-800-335-3877


Heck Bros Florist
3801 Perkiomen Avenue
Reading, PA 19606

Phone: 610.779.1700

Payment Options

We accept the following payment methods:

  • Visa
  • Mastercard
  • Discover Network 
  • American Express